WHY ROAM RETAIL?
Rooted in 20 years of retail experience, built to help brands expand with clarity and confidence.
MY STORY
For the past two decades, I’ve worked across the retail landscape — from independents to majors, from in-house rep to independent consultant. Along the way, I sat in meetings across every department and saw firsthand how sales connects to marketing, merchandising, operations, and strategy.
What I learned is simple: a salesperson isn’t just selling product. They’re selling the vision of the brand, the strategy behind it, and the experience a customer should feel the moment they walk through the door.
That insight inspired me to create Roam Retail — a consultancy designed to help direct-to-consumer brands and franchises navigate retail expansion with foresight, creativity, and confidence.
THE WHY
→ Too many brands focus on opening doors without enough focus on keeping them open.
→ Growth shouldn’t feel like a gamble — it should feel like a strategy.
THAT’S WHY I CALL MYSELF THE REALTOR FOR RETAIL BRANDS™.
THE ROAM METHOD
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Every move starts with a strong foundation of strategy and vision.
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Growth comes from identifying and seizing the right markets.
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We bring tools, insights, and pathways that help brands succeed.
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Where brands, culture, and customers come together.
THE ROAM PHILOSOPHY
Rooted
→
Opportunity
→
Access
→
Marketplace
→
Rooted → Opportunity → Access → Marketplace →
